Generally speaking,

当有两个或两个以上的人，

When there are two or more than two people,

为了既定的目标而自觉地协调其活动时，

And to coordinate their activities to the established goals,

就形成

On the formation of

了一个正式组织。人员与组织的关系就好像一辆汽车上驾驶员和乘客与汽车本身的关系一

A formal organization. The relationship between staff and organization like a car on the relationship between drivers and passengers with the car itself a

样。

Sample.

如果我们想改进汽车的效能使其达到它的目标，

If we want to improve the car performance to achieve its goals,

即使它成为迅速、

Even if it becomes quickly,

安全而且舒适的交通

Safe and comfortable traffic

工具，

Tool,

我们仍然有很多事要做。

We still have a lot of things to do.

例如，

For example,

们可以改进汽车的设计，

The design can improve the car,

使它更好地适合于可能使用

To make it better suited to be used

它的人；

Its people;

我们可以改善它，

We can improve it,

使它更能适合于它所行驶的道路的特性；

Properties that make it more suitable for the traffic;

我们还可以改变汽车的

We can also change the car

设备或者调整它的某些机械特点，

Equipment or adjusting some mechanical characteristics of it,

以适合人们的需要。

To suit the needs of the people.

汽车的设计总是根据对使用它的人和

The car's design is based on the use of it and

使用它的环境的特点的预测来进行。

Prediction using its environment to.

这种对汽车的各种改善与调整恰如人们对组织结构的调

This kind of car to improve and adjust as people on the organization structure adjustment

整一样，只不过一个具体，一个不具体罢了。

All the same, but a specific, not a specific.

公司组织结构是否合理，对于公司的发展与生存起着至关重要的作用。有人曾这样说，

Company organization structure is reasonable, for the company's survival and development plays a vital role in. Someone once said,

公司组织结构的重要性仅次于公司最高领导人的挑选。

The importance of the organizational structure of the company after company leader selection.

对于各层管理人员来说，

For all levels of management personnel,

在一个结构

In a structure

设计良好的公司中工作，能保持较高的效率，并且能充分显示其才能；而在一个结构紊乱，

Design a good company, can maintain a high efficiency, and can fully display their talents; while in a structural disorder,

职责不明的公司工作，

Job responsibilities unknown company,

其工作绩效就很难保持在一个较高的状态了。

The performance will be very difficult to maintain in a higher state.

结果往往变成：

The results are often turned into:

由于职

Because the job

责不清，

The responsibility is not clear,

管理人员无所适从，

Management personnel not know what course to take,

对公司产生失望乃至不满情绪，

The disappointment and dissatisfaction of the company,

最终是公司效率低下，

Finally, low efficiency,

人员纷

Personnel disputes

纷离开。

Come out of.

在大多数情况下，公司效益低并非由于没有一个正式的结构，而是由于采用了僵化的、

In most cases, the company benefit low is not due to the absence of a formal structure, but due to the rigid,

不适合本公司的特点和其它客观要求的组织结构形式。不论是紊乱的还是不合理的组织结

Not suitable for the characteristics of the company and other objective requirements of the organization structure form. Whether the disorder or unreasonable organization structure

构，

Structure,

都会导致公司的低效益。

Will lead to the low efficiency of the company.

例如，

For example,

福特汽车公司，

Ford Motor company,

是由美国亨利

By the United States of America Henry

·

·

福特一世在

Ford Thi in the

1905

1905

年创立，

Founded,

经过

After

15

15

年奋斗，

Years of struggle,

成为世界上最大的企业之一，

One of the world's largest enterprises,

到

To

20

20

年代差不多垄断了美国的汽车市场，

In the United States of America almost monopolized the auto market,

并

And

在世界其它重要市场上占有领导地位，

A leading position in other important markets in the world,

从利润中就积累了

The profit on the accumulation of

10

10

亿美元。

Billion dollars.

但是，

But,

到

To

1927

1927

年，

Years,

福

Fu

特公司却衰落下来，

The company declined,

在市场上的份额降到了第三位。

In the market share dropped to third.

其后

Later

20

20

年间几乎是亏损经营。

Years almost loss of business.

1944

1944

年，

Years,

亨利

Henry

·

·

福特二世接管了公司，改组了公司高度集权的组织结构，并换上了一个全新的领导班

Ford S took over the company, reorganized the structure, highly centralized, and replaced by a new leadership class

子，才扭转了公司的局面，使公司又迅速发展起来。亨利

The son, to turn the company situation, make the company develop rapidly. Henry

·

·

福特一世失败的原因在于，他认

Is the cause of Ford Thi's failure, he thought

为一个公司不论其规模多大，

As a company, regardless of its size,

只需一个老板和一些助手，

Only one owner and some assistant,

而不需要专业管理人员，

Without the need for professional management staff,

他的助手

His assistant

只能照他的决定和命令行事，

Only in his decisions and orders,

而不能象个经理那样行事。

But not like a manager that.

实际上，

In fact,

这是一个高度集权的组织

This is a highly centralized organization

结构形式，因而它不能适应福特公司这样一个庞大的组织。

Structure, so it can not adapt to the Ford Motor Co such a large organization.

因此，

Therefore,

适当的公司组织结构可以使公司的各项业务活动更顺利地进行，

The organizational structure of the company properly can make various business activities, the more smoothly,

可以减少矛盾与

Can reduce conflicts and

摩擦，避免不必要的无休止的协调，也才能提高公司的效率。

Friction, avoid coordination endless unnecessary, but also can improve the efficiency of the company.

一、美的集团的概况

Overview, Midea Group

1.

1

美的集团的简介

The group of the United States.

创业于

Venture in

1968

1968

年的美的集团，是

The group of the United States years, is

一家以家电业为主，涉足物流

A household electrical appliance industry, involved in the logistics

等领域的大型综合

Large-scale comprehensive fields

性现代化企业

Modern enterprise

集团，旗下拥有三家上市公司、四大产业集团，是中国

The group, which owns three listing Corporation, four major industry groups, is China

最具规模的白色

The largest white

家电生产基地

The home appliance production base

和出口基地之一。

And export bases.

1980

1980

年，美的正式进

Years, formally into beauty

入家电业；

In the home appliance industry;

1981

1981

年开始使用美的品牌。

To use beauty brand.

目前，美的集团员

At present, the group of the United States.

工

Workers

13

13

万人，旗下拥有美的、小

Million people, owns a beautiful, small

天鹅、威灵、华凌等十余个品

The swan, wheeling, Hualing more than ten products

牌。除顺德总部外，美

Card. Headquartered in Shunde, United States

的集团还在国

The group is still in

内的广州，中山，重庆，安徽合肥及芜湖，湖北武汉及荆州，江苏无锡

In Guangzhou, Zhongshan, Chongqing, Anhui and Wuhu, Hefei, Hubei Wuhan and Jingzhou, Jiangsu, Wuxi

、

,

淮安及苏州

Huaian and Suzhou

，山西临汾，河北邯郸等地建

Linfen, Shanxi, Hebei, Handan to build

有生产基地；并在越南、白

Production base in Vietnam, white; and

俄罗斯建有生产

Russia has built production

基地。美的集

Base. Beauty Set

团在全国各地设有强大的营销网

Group with a strong marketing network all over the country

络，并在海外各主要市场设有

Network, and is provided with all the major markets in overseas

超过

Exceed

30

30

个分支机构。

Branches.

美的集团主要

The group of the United States the main

产品有家用空调、商用

A household air-conditioning, commercial products

空调、大型中央空调

The large central air-conditioning,

、冰箱、洗衣机

, refrigerator, washing machine

、饮水

, drinking water

机、电饭煲、电磁炉、电压力锅、微波炉、烤箱、风扇、取暖器、空气清新机、洗碗

Machine, electric rice cooker, induction cooker, electric pressure cooker, microwave oven, oven, fan, heater, air cleaner, washing dishes

机、消毒柜

Machine, disinfection cabinet

、抽油烟机、热水器

Smoke lampblack machine, water heater,

、吸尘器、豆浆机、电水壶等家电产品和空调压缩机

, vacuum cleaners, soybean milk machine, electric kettle and other household electrical appliances and air conditioning compressor

、

,

冰箱压缩机

Refrigerator compressor

、电机、磁控管、变压器等

, motor, transformer, magnetron

家电配件产品，拥有中国最大

Home appliances accessories products, with China's largest

最完整的空调产

The most complete air conditioner

业链、微波

Industry chain, microwave

炉产业链、洗衣机产业链、冰箱产业链和洗碗机产业链，拥有中国最大最

Furnace industry chain, industry chain, refrigerator, washing machine and dishwasher industrial chains, has China's largest and most

完整的小家电

The integrity of the small household electrical appliances

产品群和厨房家电产品群。

Products and kitchen appliances product group.