The United States of China's most valuable brands

In recent years, in promoting as a leader of the Chinese electrical appliances industry, midea group has been a steady development, on the one hand, by promoting the brand influence, the connotation of the brand and the soft power of the brand, to cultivate the enterprise brand and shape; Midea group, on the other hand, have been further promote strategic transformation, realizing "three changes", from quantity growth to quality growth; Shift from low value-added products to high value-added products; The transition from extensive management to the lean management. Beauty has always been innovative technology as a fundamental, in order to enhance quality, on the basis of continuous research and development in line with the consumer demand of all kinds of new, better product quality, and lead and promote the overall industry technology level of ascension.

Relevant data shows, midea group business revenue of 102.7 billion yuan in 2012. Completed in September 2013, the group's overall listing of beauty, beauty to realize the main major appliances, small appliances, motor, of all business logistics, China's A shares also ushered in the largest white goods company's listing. In the future, midea group will also strengthen the independent innovation, promote structural adjustment, build customer oriented agile enterprise, become a world-class, globally competitive white home appliance enterprises.

According to introduction, China's most valuable brand research began in 1995, the main research object is to create competitive industries in China hundreds of consumer market leading brands. This is China's earliest and longest professional research about brand value comparison, by farce rich global ranking information group and Beijing famous brand assets appraisal co., LTD. The purpose is to study brand value, connotation and law of development, to promote China's enterprise to create its own brand.