Adhere to product innovation leads the rice cooker upgrading of beauty
After more than 20 years of development, the life of the rice cooker has become a consumer kitchen appliances. And the beautiful as the rice cooker industry leader, has been committed to the rice cooker industry continue to upgrade, so to speak, the history of rice cooker of beauty is a shrink version of the rice cooker industry development in China. Over the years, the beautiful surrounding rice cooker launched a series of scientific and technological innovation, not only from xi shi bao, intelligent, IH rice cooker, electric meal bao sweet rice cooker gradually upgrade, but finished their own rice cooker industry bigger and stronger enterprise goal, implementation to technology innovation, science and technology to upgrade the purpose of a larger market.
Launched in 2013 with the United States, for example, "sweet" series intelligent boil with beautiful original "turbine power boiling technology" sustained boiling through the turbine to form a negative pressure zone, rice water bubbles caused by internal pressure is greater than the external pressure, so as to swell and burst, rice taste sweet, soft and delicate, uniform form full, glittering and translucent get rid of colour and lustre, fragrance rich. With IH the technology, the realization of the tank itself fever, power 1250 w, let every grain of rice heat fully, every sweet. Innovation and development of dot matrix LCD, sliding touch, intelligent language acousto-optic navigation technology, operation more convenient, all show the beauty of the modern science and technology.
Without that, the beautiful "turbine power boiling technology" has been registered in Japan and South Korea for a patent for invention, this is China's small home appliance industry developed countries registered a patent for invention of the first case in home appliances. Is an important milestone in the history of the rice cooker industry of China, marked the beautiful rice cooker technology has entered the world's top ranks.
Consumer-centric occupy the rice cooker market aggressively
Beauty for many years with great concentration for consumer research to consumers as the center create differentiated products, with high quality and core technology leads the industry development, improve the industry standard; 100 points to "customer satisfaction" as the service goals, let each beauty products from sales service for consumers, and the service content extends to design, production, marketing and after-sales service and so on a series of links. In January 2013, according to the market analysis report in the Chinese rice cooker market proportion in the top ten product, exclusive of beauty seven product, the product high attention, and topped brand focus on top.
, according to data on October 1 to 7, total retail sales of kitchen appliances all categories of more than 300 million yuan, up 60% year on year, once again set a new record for the National Day kitchen appliance sales. Among them, the biggest increase is the kitchen used categories, more than 100% year-on-year growth, rice cooker is even and the records of beauty, has become the essentials of modern family kitchen appliances.
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