Focus of beauty guide enterprises in the brand innovation ability
The poll, the national electrical appliances research institute was closely related to the development of the Chinese electrical appliances industry status quo, from the perspective of sustainable development, focusing on the guidance to the enterprises in the brand development, brand innovation ability and ability of the brand service consumers, combined with domestic and foreign authoritative evaluation method, after enterprise application, data first, brand review, such as the final stage, from the brand foundation ability and sustainable development ability, market capacity and ability of consumers to the brand construction of comprehensive evaluation. Midea refrigerator based on decades of accumulation, innovative technology products, brand high refrigerator sales network brand of star brand
"Brand is the core competitiveness of an enterprise, brand construction is also a strategic investment at the same time, the future of beauty refrigerator division is the relentless increase brand awareness, brand construction as an important part of enterprise development, always adhere to the transition from low value-added to high value-added business strategy, increase the investment of the construction of the brand, enhance brand market premium, let beauty refrigerators in the international market competition to occupy the commanding heights in the future." Research suggests that as domestic refrigerator industry professionals continue to promote industrial upgrading, China who is facing many challenges, such as midea refrigerator have good brand and brand awareness and user viscosity, can be predicted, the prospects of development in the future will be promising.