Beauty in science and technology support in power to build a say

In recent years, with the constant improvement of the living and consumption level, consumer demand for refrigerator product is no longer confined to the category of "refrigeration freezing" in the past, already from the previous simply focus on the refrigerator can extend the food shelf life, gradually developed into the food flavor, taste, nutrition and other aspects of the pursuit of high quality, and thus gave rise to the high-end refrigerators and technology upgrading and expanding the market. Today, the refrigerator market increasingly obvious trend of high-end product structure, especially in products are booming in the high-end market, is gradually occupy the mainstream status.

Refrigerator, meanwhile, the white-hot competition in the industry, manufacturing of "chain long thin profits" become a common phenomenon. Only by constantly breakthrough innovation, and master the core technology, can in market competition, the market position. For a long time, midea refrigerator in technological innovation, on patent application and patent grant increased year by year, the enterprise market influence is also rising.

According to statistics, only in January 2013 - September, midea refrigerator department to apply for 471 pieces for a patent for invention or utility model 471, 124, PCT5 designs for a total of 996 pieces; National invention patent authorized 123, utility models, exterior design, 154, 256 a total of 533 pieces. Midea refrigerator also won the "of" intellectual property rights exemplary enterprises in hefei, "intellectual property rights using ability cultivation project enterprise", "2013 core patent industrialization project in anhui province" and other honors.

Although outsiders, midea refrigerator shorter period of time in the domestic refrigerator market, but this is no impact in the domestic home appliance industry "leapfrog" expansion. In a short span of more than 10 years' time, midea refrigerator brand is implemented luxuriant metamorphosis, individuation, human nature, innovative product design, differentiation, precision positioning and marketing strategies for its top repeatedly in the fierce competition in the high-end market, market sales climbed, more let low-energy high-end refrigerators have entered the ordinary people, healthy consumption concept has led to a new generation of refrigerator.

A long-term focus on the refrigerator industry experts believe that as the midea refrigerator innovation ability, the management control ability, resources integration ability, capital operation ability and so on the core competitiveness of synchronous ascension, midea refrigerator brand strength onto a higher stage. Future, midea refrigerator will be in the refrigerator market, more energy saving, environmental protection, intelligent refrigerator products, fashion, innovation, in Chinese enterprises from "made in China" to "created in China" in the process, with its own technical advantages actively promote transformation and upgrading of domestic electrical appliances industry, and improving China's "voice" of brand in the world.